The first thing to remember is marketing starts with the right market, the right message, using the right media, and each of these components depend on each other. If you have the wrong message, it won’t matter what media it’s on or what market you’re speaking to. If you have the wrong media, your market…
According to Hugh Macleod there are too many “Dotcom Douchebags” out there spewing mass amounts of useless, meaningless content that clutters the web and your brain. Social media, marketing, and most especially advertising professionals were singled out in this talk as a generalization of who spreads the crap out there online. Hugh is hysterical in…
Dear Google, This is just a warning but Facebook might be coming for you. Mark Zuckerberg has hinted that Facebook might be looking to join Web Searching with Social Networking. Since Facebook became a public company investors have seen the stock price drop to about half. Facebook, under Zukerberg’s leadership might be looking to tap…
Google it and see how many credible looking pages you find. How many actual schools have a program listed? How many universities even have a single class offered on social media? A seminar even? If your search was anything like mine, it was filled with junk. Links and ads that make hard to tell which…
If you haven’t felt the SPARQ just yet, don’t worry you will! Seattle based start-up SPARQCode has already launched in over 700 stores in Seattle already. They are taking scanning QR codes (These funny black and white squares you see) to a whole new level. With their site, it is easy for businesses of all…
It’s no secret that search is going is social. Influence in social media is already a part of what drives page ranking at Google and Bing. We’ve written about different ways to measure your own influence in social media on a few occasions, but things change fast. There are more great tools out there than…