Building Blocks: a Foundation for Exceptional CX

Building Blocks: a Foundation for Exceptional CX

Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…

Mastering the Elements: Avatar Your Customer to Increase User Engagement

Mastering the Elements: Avatar Your Customer to Increase User Engagement

Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…

Salty Social Media Vocabulary: Mapping Your Customer Journey

Salty Social Media Vocabulary: Mapping Your Customer Journey

Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…

Salty Social Media Vocabulary: Industry Night  

Salty Social Media Vocabulary: Industry Night  

It’s Tuesday, which of course means it’s time for another round of Salty’s Social Media Vocab. Today we’re diving into some common industry abbreviations with which many non-specialists may not be familiar. There’s a bit of overlap between many of these, making them potentially difficult to understand, but stick with us until the end and…