Salty Social Media Vocabulary: Content to Plan Content

Salty Social Media Vocabulary: Content to Plan Content

Welcome to another edition of Salty’s Social Media Vocabulary. Over the past two weeks we talked about customer journey maps and how they can help grow your business and improve your customer’s experience. In the example map, many customer points of contact happen by way of social media. As such, this week we’re discussing another…

Salty Social Media Vocabulary: the, uh, Social Media Vocabulary Edition

Salty Social Media Vocabulary: the, uh, Social Media Vocabulary Edition

Welcome back to our weekly installment of Salty Social Media Vocabulary. We’ve gone a little into the weeds [linkto: previous post] the past couple weeks, so this week we’re bringing it back to focus directly on several tenets of social media marketing. Let’s get into it! SMM: “social media marketing” describes the overall strategy leveraging…

Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition

Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition

Every Tuesday we share a few social media vocabulary words from the social media and digital marketing world. This week we’ve decided to switch things up a bit and specifically share a few phrases and ideas that brands should not use. Of course employing any of the following phrases depends heavily on your brand voice:…