Everyone knows that in order to make money, you need customers. How many, how often, and where they are from should, and will look different for every business.
The old rule that the top 20% of your customers will bring in 80% of your revenue has never been more true. Of course, you want to sell to everyone you can, the more people you reach with your product and the more revenue you generate, the better. However, capturing that bottom 80% is significantly tougher than the first 20% that will more actively seek your product.
To better serve your business, cultivate something called your ‘perfect customer’. The perfect customer is that person who your product was made for, the person you know you can count on to spread the good word about you, and who shares the core values your business was founded on.
Identify this person, doing so also shows you the people that are not your customers, allowing you to avoid wasted effort on them and build fantastic relationships with the core patrons of your business. Knowing your customers, especially the perfect ones, will allow you to even better serve them.
Additionally, truly serving these customers will keep you focused on the mission you originally set out on, not allowing it to get watered down trying to cover everyone. A perfect customer is like having another employee, an ambassador even, out there for you and you can count on them to keep you in line with the values you founded your business on.
Who are your perfect customers? How can you get to them?