2023 Marketing Plan & Workshop

$11,500.00

During the 2-hour marketing plan workshop, we will talk with you and your team in-depth about your business, competition, and goals for the coming year. The marketing plans that we produce will be 50+ pages and cover strategy and tactics designed to be implemented over 12 months. We’ll even show you a dashboard where you can measure the results of implementation throughout the year!

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Description

 

2023 marketing plan and marketing workshop

 

Do you have your 2023 Marketing Plan?

You are 414% more likely to be successful with a documented marketing strategy in place!

(according to Co-Schedule Report)

With our proven process, we can guide your team through a 2-hr workshop to pull out vital information so that our team can create a 50+ page marketing plan just for you!

During the 2-hour marketing plan workshop, we will talk with you and your team in-depth about your business, competition, and goals for the coming year. The marketing plans that we produce will be 50+ pages and cover strategy and tactics designed to be implemented over 12 months. We’ll even show you a dashboard where you can measure the results of implementation throughout the year!

We will cover the following:

  • Sales & Marketing Goals
  • Direct Marketing
  • SWOT Analysis
  • Mission & Vision
  • Events
  • Unique Value proposition
  • Branding
  • Ideal Customer Profile
  • Website
  • Competitors
  • Positioning and Communications
  • Influencers
  • Media
  • Electronic Direct Mail (EDM)
  • Blogs
  • SEO
  • Testimonials/Case Studies
  • Social Media
  • PR
  • Advertising

What to expect from your marketing plan experience:

  1. We’ll send you a link to fill out a series of questions about your customers and your current marketing efforts. This process usually takes about 1 hour.
  2. Schedule a 2-hour workshop session where we will set up marketing objectives, brainstorm tactics, deep dive into your target audience, and discuss the competitive landscape. 
  3. Book another 1-hour session for delivery of the playbook 2 weeks after the workshop.

To prepare for the marketing workshop, you will need to invite key leaders in the business:

  • Sales
  • Marketing
  • Revenue
  • Management

Challenge what you are doing right now. “If you always do, what you’ve always done, you will always get, what you’ve always got.” If you do want to get your business to the next level, it requires rethinking the way you do things. Don’t be afraid to start the conversation.

 

*Once the marketing workshop is completed, your company will have a comprehensive marketing strategy within approximately 1 week. When you receive this strategy, we ask that you read it and identify any questions that you may have. This is provided in a Microsoft Word document so that you can easily edit with any specific information that you would like to include. We then conduct a 1-hour marketing consultation to discuss the marketing strategy and next steps. Anyone in this meeting should have read the marketing strategy and be familiar with it.

 

Link to blog post about the plan

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