Going Viral

For anybody to say that their customer acquisition strategy is for their content to go viral is like my daughter saying that I can simply go to the ATM when I need more money. There’s a lot of work that goes on to get the money in the bank so that I can withdraw when I need it. The money sitting in the ATM is not even mine, it belongs to whomever owns the ATM but there is opportunity to withdraw if I earn it.

What are you doing to earn attention?

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