Salty Social Media Vocabulary: What’s in a Meme?

Salty Social Media Vocabulary: What’s in a Meme?

As brands do, it wasn’t long after memes hit the internet that marketers tried to appropriate them into marketing and content plans. Of course memes can be a unique way to connect with an audience, and many brands have had success either creating brands or piggybacking on trending memes. Generally brand meme strategies seem to fall…

Salty Social Media Vocabulary: Mapping Your Customer Journey

Salty Social Media Vocabulary: Mapping Your Customer Journey

Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…

Salty Social Media Vocabulary: #SummerTime (and the Living’s Easy)

Salty Social Media Vocabulary: #SummerTime (and the Living’s Easy)

Summer has almost come and gone, and it’s not too late to share your summertime content. Because there’s no universal hashtag for all summer adventures, we’re sharing a few popular ones that will ensure your content is both relevant and visible. #Instatravel As the name suggests, #instatravel is used primarily for travel posts. As the…

Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition

Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition

Every Tuesday we share a few social media vocabulary words from the social media and digital marketing world. This week we’ve decided to switch things up a bit and specifically share a few phrases and ideas that brands should not use. Of course employing any of the following phrases depends heavily on your brand voice:…

Salty Social Media Vocabulary: Clicky-Clicky Edition

Salty Social Media Vocabulary: Clicky-Clicky Edition

It’s Tuesday again (already?), which means it’s time to learn more social media vocabulary with us at Salty Waffle. Last week’s post was a beast, so we’ve decided to tackle some slightly less complicated (albeit equally important) concepts today. KPI: “Key Performance Indicator(s),” are the specific metrics a team plans to measure in order to…

Salty Social Media Vocabulary: Industry Night  

Salty Social Media Vocabulary: Industry Night  

It’s Tuesday, which of course means it’s time for another round of Salty’s Social Media Vocab. Today we’re diving into some common industry abbreviations with which many non-specialists may not be familiar. There’s a bit of overlap between many of these, making them potentially difficult to understand, but stick with us until the end and…