User Generated Content: Your Next CX Strategy

User Generated Content: Your Next CX Strategy

Hey yo, and welcome back to Salty Social Media Vocabulary, where we cover all things social media strategy, customer experience design, and everything around and in-between. Today we’re discussing why generated content is both an essential part of a sound social media strategy and smart customer experience design. User Generated Content, or UGC, is when a…

Salty Social Media Vocabulary: New Vocab for 2019

Salty Social Media Vocabulary: New Vocab for 2019

Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it prudent to also cover some phrases and abbreviations that may help you along the way. We’ve chosen a…

Salty Social Media Vocabulary: What’s in a Meme?

Salty Social Media Vocabulary: What’s in a Meme?

As brands do, it wasn’t long after memes hit the internet that marketers tried to appropriate them into marketing and content plans. Of course memes can be a unique way to connect with an audience, and many brands have had success either creating brands or piggybacking on trending memes. Generally brand meme strategies seem to fall…

Salty Social Media Vocabulary: #SummerTime (and the Living’s Easy)

Salty Social Media Vocabulary: #SummerTime (and the Living’s Easy)

Summer has almost come and gone, and it’s not too late to share your summertime content. Because there’s no universal hashtag for all summer adventures, we’re sharing a few popular ones that will ensure your content is both relevant and visible. #Instatravel As the name suggests, #instatravel is used primarily for travel posts. As the…

Salty Social Media Vocabulary: the, uh, Social Media Vocabulary Edition

Salty Social Media Vocabulary: the, uh, Social Media Vocabulary Edition

Welcome back to our weekly installment of Salty Social Media Vocabulary. We’ve gone a little into the weeds [linkto: previous post] the past couple weeks, so this week we’re bringing it back to focus directly on several tenets of social media marketing. Let’s get into it! SMM: “social media marketing” describes the overall strategy leveraging…

Salty Social Media Vocabulary: System of a Cloud Edition  

Salty Social Media Vocabulary: System of a Cloud Edition  

Welcome again to Salty Social Media Vocabulary, where we explain and explore all things social media marketing. This week we’re going to cover a few systems that are related to social media, in that many social platforms incorporate elements from CMS or SaaS. In other instances some of these systems incorporate social elements, such as…

Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition

Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition

Every Tuesday we share a few social media vocabulary words from the social media and digital marketing world. This week we’ve decided to switch things up a bit and specifically share a few phrases and ideas that brands should not use. Of course employing any of the following phrases depends heavily on your brand voice:…