Salty Waffle Social Media Vocabulary: Customer Service Edition Vol. 2

Salty Waffle Social Media Vocabulary: Customer Service Edition Vol. 2

Happy Tuesday! We’re happy to have you back for Salty’s weekly Social Media Vocabulary. As you may (or may not?) know, Salty Waffle specializes in helping improve our client’s customer service—amongst other things. Accordingly, today’s theme will be customer service oriented; let’s get into the vocab!  Customer Avatar: is a fictitious customer(s) that represents the aggregation of…

Four CX Trends That Will Raise the Stakes in 2019

Four CX Trends That Will Raise the Stakes in 2019

In the past decade, customer experience has seen revolutionary shifts thanks to advances in technology. Brands are learning to utilize analytics to have a better customer experience and increase the value they provide. Below are four CX trends that will propel brands even further into the future of customer experience improvements. Predictive Analytics Transforms CX…

Social Media Definition: Chasing a Moving Goalpost

Social Media Definition: Chasing a Moving Goalpost

As social media continues to evolve, so does the definition. The phrase “social media” historically has referred to internet software platforms that were built on one premise: digital interaction with other people. But with the advent of the blogosphere, instant messenger apps, and all of the photo sharing apps, what now constitutes social media proper?…

7 Styles of Learning and Social Media Training

When you get certified for your level 3 snowboard instructor you have to know the 7 styles of learning and how to apply them in a lesson. When we teach social media we do the same. -The Seven Learning Styles- Visual (spatial):You prefer using pictures, images, and spatial understanding. Aural (auditory-musical): You prefer using sound and music. Verbal (linguistic): You…