Building Blocks: a Foundation for Exceptional CX

Building Blocks: a Foundation for Exceptional CX

Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…

Salty Social Media Vocabulary: What’s in a Meme?

Salty Social Media Vocabulary: What’s in a Meme?

As brands do, it wasn’t long after memes hit the internet that marketers tried to appropriate them into marketing and content plans. Of course memes can be a unique way to connect with an audience, and many brands have had success either creating brands or piggybacking on trending memes. Generally brand meme strategies seem to fall…

Salty Social Media Vocabulary: Mapping Your Customer Journey

Salty Social Media Vocabulary: Mapping Your Customer Journey

Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…

How to Create and Curate Engaging Social Media Content (video & Q&A chat from Founders Live)

How to Create and Curate Engaging Social Media Content (video & Q&A chat from Founders Live)

How to Create and Curate Engaging Social Media Content If you do only 1 thing, animate your posts…I’ll show you how in this tutorial. Jacob Johnston  1h ago FYI the “join now” link on the event page doesn’t seem to lead here… That’s odd, I just tried it too and yeah, doesn’t take you here…

Salty Social Media Vocabulary: the, uh, Social Media Vocabulary Edition

Salty Social Media Vocabulary: the, uh, Social Media Vocabulary Edition

Welcome back to our weekly installment of Salty Social Media Vocabulary. We’ve gone a little into the weeds [linkto: previous post] the past couple weeks, so this week we’re bringing it back to focus directly on several tenets of social media marketing. Let’s get into it! SMM: “social media marketing” describes the overall strategy leveraging…

Salty Social Media Vocabulary: The Don’t @ Us Edition

Salty Social Media Vocabulary: The Don’t @ Us Edition

Welcome back to Salty Social Media Vocabulary, a weekly series where we cover everything from popular abbreviations and hashtags, to trends and jargon. There’s no particular theme to this week, so let’s get right to it! Vlog: Denotes a video blog, in contrast to a blog, which is usually written.  Ghosting: Refers to the act…

How to Cite a Tweet: A Guide for MLA, Chicago, and APA

How to Cite a Tweet: A Guide for MLA, Chicago, and APA

Just a few years ago citing a tweet might have seemed absurd. But with academics, celebrities, and politicians all aboard the tweet train, tweets have become a valid and citable source for statements. But how does one cite a tweet? Check out the handy guide below. Of course citation guidelines depends on whether you’re using…

What is Growth Hacking?

By Nicole Donnelly, CMO, Spring Global Say Growth Hacking around a bunch of SEO practitioners and you will likely elicit scowls at very least. You talk to a “social media expert” who’s been in the biz for a while and they’ll poo poo the term as trendy. It’s not scientific enough, it’s not credible, yet…