Mastering the Elements: Avatar Your Customer to Increase User Engagement

Mastering the Elements: Avatar Your Customer to Increase User Engagement

Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…

How to Create a Successful Social Media Campaign (Video & Chat) Founders Live

How to Create a Successful Social Media Campaign (Video & Chat) Founders Live

Team Founders Live  40m ago Hello! We’re getting started here… How are we doing today? Nick Hughes 40m ago Hi from sunny Seattle (finally) It’s sunny in the PNW so it’s a fantastic day haha Nick Hughes 39m ago Hi Nicole. Great video. Quick and pointed. Actionable ! 😎 It really is quite simple and…

What is Growth Hacking?

By Nicole Donnelly, CMO, Spring Global Say Growth Hacking around a bunch of SEO practitioners and you will likely elicit scowls at very least. You talk to a “social media expert” who’s been in the biz for a while and they’ll poo poo the term as trendy. It’s not scientific enough, it’s not credible, yet…

YouTube Joins Pinterest

YouTube has opened up an account on Pinterest and plans to post videos daily on its boards. These videos will range on topics from crafts, lifestyle tips, beauty, food and fitness. On Thursday’s blog post, YouTube has admitted that they already have an account with the other big social networks: Facebook, Google +, and Twitter. Pinterest…

Keep trying Google +: Engagement still not the same as Facebook or Twitter

Despite Google’s claim that the network is growing rapidly, a study came out showing the exact opposite. According to RJ Metrics, 30% of users who make a public post never do it again. They looked at the public posts from a population of 40,000 Google + users, but only one third was applicable to the…

We’re Not Pinterested

Men! What’s going on? More than 80% of the Pinterest user base is made up of women! We all better catch up on this whole Pinterest thing. Why you ask? Well, the numbers are insane, historic actually. Pinterest is the fastest website to reach 10 million unique visitors. Ever. Ever. Think of sites like Etsy…