Marketing Playbook for 2023

Marketing Playbook for 2023

Develop a Marketing Playbook for Success   You are 414% more likely to be successful with a documented marketing strategy in place! (according to Co-Schedule Report)   In order to create a successful marketing campaign, you first need to develop a marketing playbook. This document outlines your strategy and how you will execute it, as well…

Salty Social Media Vocabulary: New Vocab for 2019

Salty Social Media Vocabulary: New Vocab for 2019

Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it prudent to also cover some phrases and abbreviations that may help you along the way. We’ve chosen a…

Building Blocks: a Foundation for Exceptional CX

Building Blocks: a Foundation for Exceptional CX

Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both a fluid process and an established brand strategy. Keeping that in mind,…

Salty Social Media Vocabulary: CxD is the New Brand

Salty Social Media Vocabulary: CxD is the New Brand

Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and most successful brands). We’ve talked about customer experience design before, and we’d like to expand on how CxD should be a…

Mastering the Elements: Avatar Your Customer to Increase User Engagement

Mastering the Elements: Avatar Your Customer to Increase User Engagement

Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected user engagement for Henry’s. What is a Customer Avatar? A Customer Avatar (CA) is a fictional…