Marketing Playbook for 2023

Marketing Playbook for 2023

Develop a Marketing Playbook for Success   You are 414% more likely to be successful with a documented marketing strategy in place! (according to Co-Schedule Report)   In order to create a successful marketing campaign, you first need to develop a marketing playbook. This document outlines your strategy and how you will execute it, as well…

Salty Social Media Vocabulary: Put it to the People

Salty Social Media Vocabulary: Put it to the People

Welcome back to Salty Social Media Vocabulary. Today we’re chatting all things collaborative and crowd-sourced. Many brands—especially smaller startups—have moved away from traditional focus-group style testing, and instead try different means through which to market-test ideas and solicit user feedback. Not only do some of these strategies help cover overhead costs, but they also create…

Salty Social Media Vocabulary: Mapping Your Customer Journey

Salty Social Media Vocabulary: Mapping Your Customer Journey

Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a visual representation of every point of contact between…

Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition

Salty Social Media Vocabulary: ‘Thou Shalt Not’ Edition

Every Tuesday we share a few social media vocabulary words from the social media and digital marketing world. This week we’ve decided to switch things up a bit and specifically share a few phrases and ideas that brands should not use. Of course employing any of the following phrases depends heavily on your brand voice:…

Social Media Definition: Chasing a Moving Goalpost

Social Media Definition: Chasing a Moving Goalpost

As social media continues to evolve, so does the definition. The phrase “social media” historically has referred to internet software platforms that were built on one premise: digital interaction with other people. But with the advent of the blogosphere, instant messenger apps, and all of the photo sharing apps, what now constitutes social media proper?…

How to Create a Successful Social Media Campaign (Video & Chat) Founders Live

How to Create a Successful Social Media Campaign (Video & Chat) Founders Live

Team Founders Live  40m ago Hello! We’re getting started here… How are we doing today? Nick Hughes 40m ago Hi from sunny Seattle (finally) It’s sunny in the PNW so it’s a fantastic day haha Nick Hughes 39m ago Hi Nicole. Great video. Quick and pointed. Actionable ! 😎 It really is quite simple and…

(Video and Q&A) – Nicole Donnelly: Understanding And Mapping Out Your Social Media Plan

(Video and Q&A) – Nicole Donnelly: Understanding And Mapping Out Your Social Media Plan

Founders Live Influencers (Video and Q&A) – Nicole Donnelly: Understanding And Mapping Out Your Social Media Plan This session is titled Understanding And Mapping Out Your Social Media Plan and includes Nicole talking about how to approach your social media plan, understanding your needs and requirements, and then how to map it out for best…