Blogs are a great way to increase your dynamic SEO on your retail business site. People usually struggle to figure out exactly what your customers want to read. I’ll let you in on a little secret, they want to read anything and everything. Of course, this doesn’t mean you should write about the rainbow you saw yesterday or the cheeseburger you ate last night. It’s more about the freedom to write within the boundaries of your retail business. Anything you find interesting and will connect to some degree with your target audience should be put up on your blog.
This works for two reasons. First, the more content you put up on the blog, the better your SEO will be. Even if they are short blurbs or commentary on pictures, anything will do. To do this, always be on the lookout for something you can post. Use your discretion, but anything you find interesting will most likely be something your customer base will enjoy as well. A great way to get more posts on is to use your blogging platforms mobile app. Now you can snap a photo on your smartphone and write a little blurb about it. In a matter of minutes you have a new post on your site.
Secondly, viewers like an authentic feel. They are more relatable and show your passion. Keep most of the content relatable to your retail business, but don’t feel like you can’t stretch it a bit. If you are able to give them a more personal slant, they will feel a greater connection.
Creating content should come easy, it’s just a lot of people forget to think outside the box.