At it’s core, social media is simply a form of “electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” Why not use social media to deepen and strengthen the physical communities church networks create?
96% of millennials have joined a social network and according to Andy Boyer, 77% of all internet users participate in social networking sites. Social networking is about building relationships and sharing life with people. It can be used as a complement to relationships with people you see in person or it can serve as the main mode of communication for a distant friend or relative. It is changing the way we interact, communicate, and build relationships.
Congregations can now come together and connect as a church both in the physical building where services take place and virtually to share daily life.
Facebook is ranked 2 on the Alexa rating, with YouTube in 3rd, Blogger.com in 5th, Twitter in 9th, and LinkedIn in 13th. These social media sites have large followings and can be very powerful tools to get your voice as a church heard to members and non-members alike. All of these sites can be utilized to share information with people to get them talking about who you are and what it is that you are doing.
An article by Ministry Best Practices explains 3 quality goals and objectives for churches using social media:
3. Call to Action