Aligning the interests of social media marketers and their customers can be tricky. Especially since the marketers and the customers each want different things from social media. Marketers want to use social media to promote their products and have a platform to interact meaningfully with their customers, while most customers want online specials, deals or exclusive content. As a result, it’s very important that you know what your customers want from your online presence. Just last week we had a discussion about this with one of our clients, where we explained to them what the online community really wants and doesn’t want. This infographic helps illustrate this perception gap between social media marketers and consumers.